Last updated: September 16, 2025
Company: Adwaves Network (Adwaves Network (Pty) Ltd)
Contact: info@adwavesnetwork.com
Jurisdiction: Republic of South Africa (courts in Johannesburg)
These Terms & Conditions (“Terms”) govern the access to and use of the advertising services and platform provided by Adwaves Network (“Adwaves”, “we”, “us”, “our”) by Advertisers and Publishers (each “you”, collectively “Users”). By registering, creating an account, placing ads, or providing inventory you agree to be bound by these Terms. If you accept on behalf of a company or other legal entity, you represent that you have authority to bind that entity.
Advertiser: any individual or entity that purchases ad placements or runs campaigns through Adwaves.
Publisher: any individual or entity that supplies ad inventory (placement, app, site, channel) through Adwaves.
Campaign: an Advertiser’s submitted ads, creatives, targeting, budget and settings.
Inventory: ad placements, pages, apps, or other media where ads are displayed.
Invalid Traffic / Fraudulent Activity: clicks, impressions, installs, conversions or other events generated by bots, automated tools, scripts, click farms, repeated self-clicking, incentivized or deceptive traffic that is undisclosed, traffic purchased to artificially inflate metrics, cloaked or hidden redirects, or any other artificial means to manipulate metrics or billing.
Account: a registered Advertiser or Publisher account on Adwaves.
Adwaves operates an ad network platform that connects Advertisers and Publishers, provides ad serving, measurements, reporting, billing, and related services. We may also provide SDKs, tracking pixels, fraud detection tools, and campaign optimization services.
You must be at least 18 years old and legally able to enter into contracts.
You must provide accurate, complete and current information when registering. You agree to keep account information up to date.
We may refuse, suspend or close accounts at our discretion (including for fraud, high risk, or suspected policy violations).
Provide truthful company and billing information.
Ensure creatives, landing pages and campaigns comply with applicable laws and these Terms.
Obtain necessary rights, licenses and consents for all materials.
Comply with all privacy and data-protection obligations (e.g., POPIA, GDPR) including obtaining user consent where required.
Pay charges for ad delivery per the pricing model you select (CPC, CPM, CPA, CPI or other).
Advertisers must not run ads that:
Promote illegal activities, counterfeit goods, regulated products where prohibited, hate, or exploitative content.
Distribute malware, phishing pages, or engage in deceptive or misleading claims.
Cloak, hide or misrepresent landing pages.
Use undisclosed incentivized traffic or purchase traffic with the intent to manipulate metrics.
Provide truthful details about your site/app/channel and the nature of inventory.
Maintain ownership or proper authorization to monetize the inventory you submit.
Keep inventory free from malware; landing pages reachable and compliant with stated content.
Clearly disclose any incentivized traffic to Adwaves, and obtain required consents from end users.
Publishers must not:
Intentionally generate or allow invalid traffic (bots, auto-refresh, hidden placements, encourage repeated clicks).
Place ads where they cannot be viewed (hidden, offscreen, under overlays) or inside content that violates laws or rights.
Misrepresent inventory metrics (traffic sources, geographic location) to secure campaigns.
Publishers are paid according to agreed revenue share, rates or pricing model and subject to verification.
Adwaves may withhold or adjust payments if invalid traffic or policy violations are detected. Payment schedules, minimum payout thresholds and tax/reporting obligations are set in your publisher agreement or dashboard.
Zero Tolerance: Adwaves has zero tolerance for fraud. Fraudulent or invalid clicks/impressions will lead to immediate enforcement action — including suspension, termination and a ban of the offending account. This applies to Advertisers, Publishers and any agents or affiliates acting on their behalf.
Detection & Monitoring: We continuously monitor traffic and campaign activity using automated tools, third-party fraud detection services and manual review. Indicators include but are not limited to abnormal click patterns, high click-to-conversion ratios, suspicious IP/geolocation patterns, automated user agents, and unverified traffic sources.
Consequences: If we reasonably determine that an account has generated or attempted to generate invalid traffic or engaged in fraud, we may, in our discretion and without prior notice:
Immediately suspend or terminate the account and ban future registration.
Void or adjust campaign metrics and billing associated with the fraudulent activity.
Withhold, offset or recover funds (from Advertisers or Publishers) to cover losses.
Retain payments where appropriate and pursue legal remedies for damages.
Share information with third parties or law enforcement if required.
No Tolerance Statement (explicit): Fraud clicks will result in your account being banned.
Appeals: If you believe a suspension or billing adjustment is incorrect, you may request a review by contacting info@adwavesnetwork.com within 7 days of notification. We will investigate and respond; however, initial enforcement (including suspension) may remain while the investigation is ongoing.
Advertisers are billed according to platform-reported metrics, subject to adjustments for invalid traffic.
Payment methods, thresholds and billing cycles are shown in the dashboard or invoice. Nonpayment may result in campaign suspension or legal collection.
Refunds or credits are issued at Adwaves’ discretion where we determine metrics were invalid or services were not delivered as promised. Disputes must be raised within 30 days of the invoice date.
We reserve the right to audit campaigns, publishers’ inventory and traffic sources. You agree to cooperate and provide requested documentation.
If requested, publishers must provide traffic source details, ad placement screenshots, and other verification materials.
You are responsible for complying with applicable privacy laws and for obtaining user consents.
Adwaves may provide tracking pixels, SDKs and postback mechanisms. You must not alter or misuse these tools.
We collect data required to operate the service; our Privacy Policy explains data practices. By using the service you consent to processing of data as described in that policy.
Advertisers grant Adwaves a limited, non-exclusive right to use ad creatives and associated assets to deliver campaigns.
Publishers grant Adwaves permission to display ads in submitted inventory.
You represent and warrant that you own or are licensed to use all content you submit and that it does not infringe third-party rights.
We endeavor to provide reliable services but do not guarantee specific campaign performance, results, or impressions.
Services are provided “as is” and, to the extent permitted by law, Adwaves disclaims implied warranties of merchantability or fitness for a particular purpose.
To the maximum extent permitted by law, Adwaves’ aggregate liability arising from or related to these Terms will not exceed the total amount paid by you to Adwaves in the six (6) months prior to the claim.
Adwaves is not liable for indirect, incidental, special, punitive or consequential damages, including lost profits.
You agree to indemnify, defend and hold Adwaves and its affiliates harmless from any claims, damages, liabilities, losses and expenses (including reasonable legal fees) arising from your breach of these Terms, your content or your use of the service.
We may suspend or terminate accounts for breaches of these Terms, suspected fraud, law violations, or at our discretion.
Termination does not limit other remedies available to us (e.g., recovery of losses). Surviving provisions include indemnity, limitation of liability, confidentiality and governing law.
We may modify these Terms at any time. Material changes will be communicated via email and/or posted on the platform. Continued use after notice constitutes acceptance of the updated Terms.
These Terms are governed by the laws of the Republic of South Africa. Parties shall seek to resolve disputes amicably. Legal actions will be brought in the courts of competent jurisdiction in Johannesburg.
For support, appeals, billing questions or policy inquiries contact: info@adwavesnetwork.com. Notices to Adwaves must be sent to the same address.
Be honest about your traffic and inventory.
Don’t use bots, click farms or any trick to inflate metrics.
Fraudulent clicks or invalid traffic = immediate action and possible permanent ban.
We monitor, verify and may adjust billing or withhold payments when fraud is detected.
If you think we made a mistake, email info@adwavesnetwork.com within 7 days.